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How karlfrisch started their logo design journey
KFA (Karl Frisch Associates, karlfrisch.com)
I need a logo for use on my website karlfrisch.com, business cards and letterhead etc. The logo will be used to brand me personally as a political thinker (I do pundit work on television, write a column and host a radio show occasionally). It should also work seamlessly to brand my new political consulting firm.
Just because this is political doesn't mean I want red, white and blue or stars and stripes. Don't think of this as a civics project. You are branding me and my company not the United States.
It should be modern and clean. I don't want something dated.
Tell us a bit about who you are and the people you reach
It will be used when I go out looking for business and on my website and social networking sites. This is not like a typical business. I won't be advertising myself. My work is very much word of mouth. Keep in mind this is about branding myself personally just as much as it is about branding my new consulting company.
I would like the logo to look good on my current website -- karlfrisch.com -- I don't want to make too many changes to the site to make it look good.
I'm drawn to blues and grays in terms of colors.
It should look good in reverse as well -- if it is blues with a white background, it should look just as good as white with blue background.
It seems to me the logos that are square or fit nicely into a square work well in a variety of settings from stationary to social network icons etc.
I will be using this for:
- My website
- Business Cards
- Note Cards