pickapic will be the brand name of an online based "e-tailing" platform where end users can download a software that will allow to create a photobook in very easy and simple steps. (later, services like calendars, canvas printing etc. will follow) Once finished with the design, the artwork is uploaded to a server and then reaches my printsuppliert which will print the book in high Quality and then ship it off the the customer. I have called it pickapic to create the association with the software in which you can literally drag and drop pictures to create the book. To get an idea on how this works, please see some sites that have a similar offering
My target Audience:
Primary, general public:
-Any gender but with higher ratio of women
-age between 16 and 45
-high disposable income (or rich parents :-)
-Media and arts students
-small to medium sized companies that dont require brochures and colateral in high quantities
-even management companies
What inspires you and how do you envision the design for your business?
pickapic is supposed to become the No.1 (actually first)photobook design & print Service in the Middle Eastern Region. I am tapping into a Virgin Market in which the awareness of such products being available is very low (compared to Europe, the States...) The Logo and the rest of the Corporate Identity should be quite easy to recognize.(think branding, car stickers, Ads..you get what i mean) Iam looking for a logo that will mostly be used as the url. (pickapic.com without www) However, when using the product name it should be able to stand alone (pickapic).Another challenge is to incorporate an icon in the logo that can stand by itself so it can sit on the desktop when the software is downloaded (please download the software of any of the mentioned sites to get a good idea on how their brand is used troughout and how the icons on the desktop look) Pickapic will be a product of my Company called"Fresh Media" please checkout the website http://www.freshmedia.ae to see my company logo icon (the lime) but dont pay attention to the listed services, they are being changed totally. pickapic as a brand has to harmonize with the Fresh media logo as they will appear quite often together in my Company communication. The lime has quite a 3D "glowing" look to it which could be considered for pickapic as well. To summarise, deliverables are the name , the name as complete url and a part of the logo that can be put in a square format to sit as an icon by itself mostly as the desktop icon to acess the photobook design software. Formats: Vector files, (if possible pantone codes)and jpgs
as mentioned i like when the font has a 3D or "roundish look". In terms of colors i like orange, yellow and blue maybe in combination with black but dont let this limit you in any way. background color options would be great to see how it looks on different backgrounds(black or white mostly) Im not sure if i prefer it to be single or multicolored.(maybe playing around with the cmyk coors??) if you choose to go for single color, maybe the icon could be of a different color.(I once have also thought of an option where the letters pic are inside a frame which then becomes the icon) Mhhh, i am just realising that i am maybe getting too detailed which might limit you. The best brief is probably...understand the product and service and let that be your inspiration!!
- it shouldnt get too childish as i will go for corporate clients too (over and above general public as the primary target audience)