This logo is for a multi-property poker tournament that will be held in Florida (USA). Players will participate in one of five different poker rooms throughout the state and will end at one facility. Collectively, the players will be competing for a million dollar prize pool, the largest in the state so far.
Since it is a collaborative event, we do not want to utilize one specific company's branding.
I really appreciate the time and effort put into the submissions so far, but nothing has really grabbed me.
For some inspiration, check out http://www.fulltiltpoker.com. They have a great campaign, the black and white pictures and clean presentation are very well done. We do not want to copy their identity, I am just giving a sample of what we believe is a great campaign.
Tell us a bit about who you are and the people you reach
The buy-ins for these events will be higher than the norm, so the identity should appeal to higher income individuals
I'm not going to put any specific requests for design in here because I have seen the level of work produced amongst the community. You rock!
However, there are a couple logo requirements.
The words "Florida Million" must be used, but "tournament" or "poker tournament" are optional.
The logo must look look good in black and white as well as color because it will be used in many print items in addition to online usage.