How Frank Antwerpes started their logo design journey
Gütchen (diminuitive for "Gut" - the German word for estate) is a small company producing various Bio food on its own land, i.e. wine, jam, juices, bread and other stuff.
Tell us a bit about who you are and the people you reach
Urban People which are appreciating good, biologically raised food with a "chique" and stylish touch. We are targeting people which are looking for pure, original food quality, without being averse to modern, lush lifestyle.
Logo should work in different sizes on product labels and promotional meterials (print and web) in colour and grayscale. It ist important, that the logo is clearly recognizable in small sizes. Typography needs to be clearly readable.
I attach some photos from Gütchen to give you an impression.