The logo needs to incorporate the word 'Servebest' or 'ServeBest'. It should also incorporate the tagline 'Service business investment, consulting and management'.
Open to all capitals, or normal capitalisation. Open to the word Servebest bing incorporated into the graphic with tagline below, or to having a graphic with both Servebest and tagline somewhere below, or graphic side by side with Servebest and tagline below. Quite open on it..
The logo should 'work' with and without the tagline, hence it possibly being below and easier to remove
Preferences in colours go to blues/greens, possibly with other colours blended in... Happy to take advice from the pros on this.
This logo will eventually form the basis of a full suite of stationary, website and PowerPoint templates. With this in mind, it needs to work with a white background (and with colour background if you choose to use it).
Professional, impressive, persuasive... Some key words that come to my mind.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
It's important that we have a vector version of the logo. Please do not use any stock images or clip art in the logo.