The logo should say "Project Mojave" . . . the subtitle or slogan should be "Create a Freedom Business in 3 Months"
The logo should have some kind of symbol that goes along with it. The symbol should NOT be of a business nature and it should not be dollar signs or anything related to money.
To see our current blog header (which we WILL change after our new identity has been created) go to http://ProjectMojaveSite.com/blog
The graphic needs to be edgy & perhaps grungy enough to make the members feel like they're part of a rebellious social movement.
I like the use of texture in logos.
But it also needs to be elegant and professional enough to justify the HIGH price tag for what I'm selling. (The look and feel of the logo needs to be consistent with a very high priced product). Nothing in the logo can look "cheap."
It should also be mentioned that "Mojave" is a desert in california. That said, the logo does not need to incorporate desert elements.
I will want to use rich yellows and dark reds in my eventual website, that said yellow or red do not need to be in the logo, but the colors do need to work with yellow and red.
"Tan" or "sand" is a also a good color.
I'd like the logo to be gritty & web 2.0 . . . I like the use of texture on some of the images here (to convey gritty):
I also like these images:
That said, I do NOT want a fist in the logo. I also DO NOT want militaristic imagery used in the logo.