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How Fast Lad Performance started their logo design journey
Fast Lad Performance
Fast Lad Performance - http://www.fast-lad.co.uk is one of the worlds fastest growing Radio Control Helicopter business's. In three years flat we have grown from nothing to the largest Dedicated Radio Control helicopter business in Europe. Recently we had a logo contest for our new company in the USA - Experience Rc, http://www.experiencerc.com and I was delighted with the results, so I am back again to re-design our initial company.
Tell us a bit about who you are and the people you reach
Our business is about 80% on the internet and about 20% through our walk in shop... Our customer are all ages and come from all walks of life. Our product range caters for entry level people just starting right through to high end competition pilots. The Majority of our business is in the UK and hence we have a US division now to take care of US and Asia Sales. We are looking for something that is fresh and modern to replace our now tired logo :-)
Ok here's the tough part... We need to keep the core brand the same , that is to say the head logo we have (looks a bit like sonic the hedgehog) needs to say and a chequered flag in some form is also desirable. They can be re-designed stylised but they are part of our brand so we need them.
The yellow background however can go its old and worn out so we are completely open there. But if you choose a coloured background then it needs to be able to pass on throughout the rest of our site... Again a good example of this is here at http://www.experiencerc.com. . The design needs to look professional so no cartoon graphics or childrens drawings.. The design does not need to incorporate a helicopter, but we are not against it if it works. The design should not include any real photos.
The logo needs to be a scalable vector as it will be used later for banner and t shirt work as well. A layered PSP file is also required . Current image is 420 x 100 pixels approx to give you some idea of the aspect ratio.
If we come up with an exceptional desigh this could also lead to some private work for the winning designer... As we will also be looking for business cards and header cards for our goods at a later stage.