Sun Insurance Services, Inc.
We are a small, family-owned insurance agency based in Orlando, Florida. We have been in business for 7 years and we are looking to refresh our brand a bit. Our current logo is a sun with our agency name below it. It was designed in the mid-90s by a graphic designer who was a dear family friend. We'd like to keep all or part of the sun graphic she drew as an homage to her. Since the logo was designed before the advent of the internet the font it uses doesn't translate well for Web design.
We are a fun-loving group of people and two of us have backgrounds in marketing so we have an eye for design and high expectations! We'd like our logo to show that we are approachable but knowledgeable. Because insurance can be an intimidating subject for most people, it's important that we let people know that there are real people behind our brand. We are friendly and we're here to help!
Everyone needs home insurance so our market is the entire population of Florida! We'd like to appeal to both younger and older generations so nothing too trendy but not too corporate, either. We sell all types of personal insurance (home, auto, flood, umbrella, etc.) and we also sell commercial insurance.
Please check out our Web site at http://www.suninsuranceservices.com to see our current material.
We need a logo that works well in print and on the Web. We'd like to keep the same color (PMS 136) but we're open to adding additional colors. Logo must work well as just black & white, too.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.
Here's an example of a logo we like: http://www.highnotewine.com