RiverGlide are a recently formed company. Finding our name was a very long and difficult journey, as we wanted a name that reflected our values, which are:
Trust and Transparency - We are completely open and honest, we don't include hidden fees or artificially inflate our prices so that we can "negotiate"
Integrity and Courage - If something is wrong, we point it out, even when that may lose us the work. We have the courage to take responsibility for our actions.
Innovate and Grow - We are committed to continously learning new and better ways of doing our jobs. We encourage our people to learn new things and we inspire those we work with.
After we found the name, we came up with the slogan "Flow without Friction". This relates to how we view our role when working with our customers. Our job is to make the work progress as smoothly as possible, always in the most appropriate direction. We came up with this after we found the name, but we feel it underpins all of the original values.
Our plan for the company is to be a place where innovation happens, so we don't want to tie ourselves to any particular product. We currently work in the IT industry, giving training, mentoring and writing software. We would like a logo that would work equally well if we decided to start an airline (think of the Virgin brand)