We're really looking for a logo to represent our brand that will consist of type as well as a iconic symbol to help represent the brand both initially and as it matures.
What we're looking for is to have an icon that is separate from the text so that the text can be used independently of the icon and visa versa. The icon should look good both in really small dimensions as well as larger proportions thus it should be relatively simple so it can scale well. It should look good in black and white as well as in a color version. The main idea we have it so try to incorporate a "key" into the icon portion of the logo. Alternatively concepts that stand out as resembling something that a company catering to offering listings of city rentals and connecting renters with apartment and home owners will be looked at fondly.
Things to consider:
1. The logo should look good in both portrait and landscaped mode & be adjustable by allowing us to move the iconic component of the logo
2. Use colors that instill confidence and allow the logo to show very clear and vibrantly on a white or light gray background.
3. An icon that's associated with the logo that scales well from small to large will be the most ideal for us as well as we'd like to use the logo on the site, print, ads, etc...
4. Text in logo should be lower case.