Our goal is to refresh our logo and identity to stand out. We want our customers to see our refreshed logo as fun, modern, easy to remember and trustworthy.
Regarding the oval image in the current logo, we think it conveys the Gift Card Rescue process. Your redesign should:
- Be creative in the re-design, but not dramatic
- Simplicity is encouraged
- Focus on transforming the old logo into a modern re-design
Regarding colors, you are free to go in whatever direction you choose, as long as our existing customers can make a connection between the old and new logo.
Please note that the logo MUST be against a white background. Please DO NOT include the tagline in the logo.
Other things to note:
ONE. must look good big and small
TWO. must look good in grayscale
THREE. no stock image or clipart.
Best of Luck!