Very elegant design and creative thinking for logo
It was amazing! Simolio really worked out my needs and brought my briefing and my ideas to reality. I LOVE MY NEW LOGO!
Thank you so much!
- Maher Sh
Great Design and very individual
How Lane Concrete started their logo design journey
Who are you known as?
What’s your company slogan?
The last sealer you'll ever need. (Maybe - Not sure about including a slogan.)
Tell us a bit about who you are and the people you reach
My company is called The Concrete Countertop Institute (CCI). We provide training and information that helps contractors be successful in the business of making concrete countertops. Our main focus is training, but we also sell the materials and equipment that pros use to make concrete countertops. We are working on a new product that will be exclusive and branded to us: a concrete countertop sealer that will be called "Omega". This will be a revolutionary new product that solves the biggest problem in the concrete countertop industry: sealers.
About our current logo/branding: Our company logo is designed to look like a university seal. We chose dark blue to convey knowledge and trust. We are in the midst of a complete website redesign and a brand refresh. The current logo will be simplified, mainly by removing the thin white line details. The tagline is being changed from "Knowledge. Confidence. Success." to "Dream. Create. Succeed." The color will stay the same. We also have an accent orange color, and occasionally we pull in a green. You can see all of these colors in the attached website mockup.
The Omega logo doesn't have to look like the CCI logo, but it should be in line with our branding. Probably the simplest and most impactful idea is to use the outer blue ring of the CCI logo and put a Greek omega symbol inside it. We should definitely stay away from the look of the company Omega Products and their OmegaGuard and OmegaSeal products.
I've attached our current logo and a mockup of the new website home page, as well as another company's Omega logos to stay away from.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Keep in mind, the company logo is changing to a simpler design. I would be fine with a solid blue ring. Or, maybe put the slogan "The last sealer you'll ever need." in the ring.