Completed contest

Logo & Shop Sign for a costume jewelry shop

shok08 needed a new logo design and created a contest on 99designs.

A winner was selected from 87 designs submitted by 21 freelance designers.

87
entries
21
designers
1
winner

One of the designers who made it happen

Winner - blueblu
Very attentive and creative. Able to switch designs while staying on concept. Would love to work with blueblu again!
- Anonymous

How shok08 started their logo design journey

Summary

We need a logo and a shop sign for our costume jewelry shop to be opened soon. It will operate in Moscow, Russia

Company name

Freya ('Фрея' in Russian)

What inspires you and how do you envision the design for your business?

We are planning a startup specializing in costume jewelry for women, to be located in a small (6-8 square meters) in a shopping mall. This will be our first venture after long years of office work:). Hopefully, this will grow into a trading network.

Tagline (motto): Just for you ('Только для тебя' in Russian)

Our target customers:  women 23+ (~ up to 45), living in Moscow, working in offices of commercial firms, modern, active, having some experience in costume jewelry. These women worked a lot, have achieved some family & career statuses, gave a lot to others, and wish to devote some time to themselves, find their own interests and new image, a sort of 'start a new life'. We think that the uncommon costume jewelry is a good and very easy way for these women to 'try on' some new images, and may become a little step towards this 'new life'. Russian women are traditionally used to precious metal 'real' jewelry (gold, diamonds, etc.), however the costume jewelry is a much more affordable, informal and creative way to set up a new look as often as one wishes

Product characteristics: bijouterie (rings, earrings, necklaces, beads, bracelets, etc.) of good quality & uncommon design, average price level, mostly natural materials (glass, crystal, silver, metal, wood, etc.), for wearing at office and after

The message we want to send to our customers: we carefully select the most interesting & rare items for our shop so that these things accentuate your individuality, make you feel unique and put an inimitable accent to your image

Wants

- Logo must contain the brand name and be easy to read
- Must deliver 4 versions of logo:
o With Brand name only, in English
o With Brand name only, in Russian
o Containing both Brand name and Tag line in English
o Containing both Brand name & Tag line in Russian
- Will be used in print and web site
- Should work on a light or dark backgrounds (or be reversible)
- Deliver one version in full colour, black on white and white on black
- Not 'hi-tech' style, more romantic, mysterious, artistic, inspiring, feminine, but not too 'girlish'. Should correlate with our 'for whom' description (strong, reliable, self-confident on a surface, but at the same time – dreaming, romantic inside). May also reflect the idea of a 'treasure' that is usually hidden, so making you really excited if you manage to find it
- You can optionally add a person or an animal or any other object to the log, if it fits stylistically and maintains the general look and feel appropriate for a modern sophisticated woman consumer
- Hand-drawn art is OK if appropriate
- It should be eye-catching, alive and emotional!
- Shop Sign must be in Russian and English versions
- Shop Sign should contain a Brand name and key elements of a Logo design
- Shop Sign will be about 1,5 meters long and 0,7 meters wide, and it will be either drawn above the shop entrance, or manufactured separately and placed above the entrance
- Shop Sign must be a contrasting, noticeable, attracting attention, inviting
- Deliverables formats: .gif, .jpg, .pdf, and original files .ai, .psd and eps. if possible

Don't want

- Stay away from images of precious stones and metals
- Not dull, and not 'web 2.0' style:)
- Other 'don't wants' already mentioned above

Custom package

US$300

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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