The name plays off the combination of receipt, recipe, and eat. This needs to come through in the logo so people get the meaning and don't just think i cant spell.
The website will be a social meadia recipe website, with differenciating factor being the database will be set up arround the ingredients - so you can load prices and energy etc of ingredients, and see what each recipe will cost you, and what your energy etc content will be. And a whole lot more but thats the core
Anyone who cooks. This is a broad and surprising market. While currently most users of recipe websites are women who visit on average twice a month, I want this to be more of a tool that people use each week. I think this will start by appealing to some specific segments, and then grow to be more mainstream.
Key segments are:
single people (divide recipe contents to a per person recipe)
people trying to save their food budget (see what recipes cost)
people wanting to show off their cooking ability
people concerned about what they are eating / trying to loose weight
People that have a huge amount of recipes and can never decide what to cook
I need a logo that I can put on the website, and also have it in different formats so that i can if needed use in print, t shirt, etc. i don't want to have to come bugging you to get another format.
I want people to instantly look at it and have an idea of what the site is about. It should give an image of being new wave, "web 2.0" . Its not going to be twitter or facebook but thats kind of the feeling I want to get.
You are the designer. Run free.