We are a web-based software company that provides many different software solutions to our market (promotional product industry). What We need our logo to reflect that we are a professional, skilled and, experts in our feel while also reflecting elegant, refined, and "a cut above". Essentially we want a logo that "pops"!
PLEASE BE SURE TO INCLUDE THE "inc." IN DESIGN!!!!
I would like to give you our rating system –
Please see below:
We look at various items when choosing our design; and they are:
Overall look and feel, font, color, style, logo, connotative meaning, concept and positioning
Here is a breakdown of how we rate the logos -
0 STARS: (and not eliminated). Means I haven't had a chance to look at it yet OR I have yet to receive feedback and therefore cannot give you feedback.
1 STAR: Has a thread of merit to it, that is, completed 1-2 items. Unfortunately the rest, are off. OR the main elements that were specified in the brief were not completed.
2 STARS: Has some merit, 3-4 items, but others are off and the overall design has not been executed for what we are looking for.
3 STARS: Good, has really good elements to it, 5 items. In terms of direction… it seems you are on track.
4 STARS: Very good, hit 6-7 items… and have serious potential.
5 STARS: Amazing!! Achieved all 8 items, if you are the only designers that has obtained 5 stars… then you are the winner!! If several have, then we have a VERY tough decision to make.
I hope this helps -- Goodluck