Ediflo is schedule management software that takes listings information and distributes it to a variety of outputs, including mobile websites and apps, programme plans, EPG, web and teletext. Ediflo saves costs and cuts down on manual repetition and human error while increasing efficiency, control, and improving quality and consistency of information. Our tagline for the Ediflo product is 'Set your content free !' This can be included in the design but should not be an integral part of it. The name Ediflo comes from the words edit and flow.
Our existing clients are international TV Networks, Sports, Live events and Festivals, so the logo should be a mix of corporate and cool.
The logo should be recognisable at a glance, so it should be striking but not overcomplicated. It should work on both light and dark backgrounds - though a different version for each is fine as long as the design is the same (e.g. just inverted colors). It should also work in both color and black and white / greyscale.
It should be possible to have a square version for icons, etc. and preferably still be recognisable when scaled quite small (think favicon type scale) though we would accept a stylized version or a close up section for a favicon.