How Kris Vasquez started their logo design journey
We need help to get a logo for our new company, which provides software to hospitals for physician performance evaluation. (All the people we contacted want up to sign up for complicated & expensive marketing packages. Really, we just want a logo at a price we can afford that doesn't look like my kid designed it.) The logo will appear in the product, on data entry screens and reports.
Keen Solutions LLC
What inspires you and how do you envision the design for your business?
We are looking for a logo for software that will be used by hospitals to track physician data and provide physician "scorecards" to show whether the hospitals are meeting performance benchmarks. Right now, hospitals are doing this manually, and it's labor-intensive and difficult. But it's also required by the goverment; it the hospitals don't do it, they get lower levels of reimbursement and they risk losing accreditation. So our software makes things much simpler for them. It also builds in the statistical analysis they need. There are a few other companies out there trying to do this, but they require a lot of custom programming. Our product has been designed from the ground up to be flexible and customizable by the customer, which makes it easy, fast, and cheaper for the customer.
So we're looking for a logo that will convey the idea(s) of ease, flexibility, savings, and/or improved performance. I have no idea how to do that.
- We're open to an abstract design (probably apparent, given our lack of specifics).
- Has to be professional--clients are hospital quality officers, not notorious for a sense of whimsy
- Avoid red as a major theme, as one of our competitors is called "Crimson."