The brand identity and logo design must reflect ANET’s objectives of positioning Australia’s engineers as highly respected, professional, innovative, and community-minded.
The logo brand must be MODERN and CLEAN – giving an impression of official capacity, excellence, building the future. It should also convey authority and reflect PROGRESSIVE values, and a sense of openness. The logo should NOT represent 19th century triumphalism, but SOMETHING MORE human and progressive? The logo should not be monumental and vertical but INTEGRATED, HORIZONTAL and ENABLING.
ANET’s objectives will be achieved by developing and strengthening Australia’s current and future engineering workforce, and therefore, the brand identity should have some element that suggests the relevance and importance of people to the organisation.
The logo should be able to stand alone, or be combined with the words ‘Australian National Engineering Taskforce’ and/or the acronym ANET.