My name is Adrian Trimarchi. I am opening a small pasta bar in a couple of months and it's time for me to start organising a logo for my business. Here is a small brief of my business:
The purpose is to create a brand for my pasta bar with a view to open more than one down the line.
The company name is Twirled Pasta Bar. I would like all three words to be involved in the logo, with an emphasis on twirled. In my head, I had an idea of the word twirled spelled out in cursive via one long strand of spaghetti, then attaching to a fork. It's one idea that I have but definitely not the only design parameter. My values and mission is to focus on hand made pastas. I'd like to stick to traditional methods and sauces but utilise some of those methods in a more modern sense and adaptation.
Product and service description:
I want the ability for a customer to make a fast decision on what they want, and get it fast while keeping a high quality product. It is slightly different to my competition in that each pasta has a set sauce, as opposed to pick everything and combine. I want my customers to trust me and my knowledge.
I am opening in the business area of the docklands. My target audience are office workers around the area who are either getting to work in the morning, having a fast lunch or want to take something away for dinner. I want to have small take home meals for people on their way home after work so branding has to link in to something like that.
I'd like the logo to convey traditionalism but not being artistically minded, am unsure of current trends so working new and old together would be great. Preferably one or two colours and reproduction would initially be a larger logo for a light box and windows and smaller logos for business cards, packaging etc.
I don't want a logo with too much going on. It would be able to portray the same message if reproduced in B&W. As I said above, one or two colours. There is a book called the geometry of pasta which design-wise i really like also so can draw on ideas from there. http://www.amazon.com/The-Geometry-…1594744955
For me, the two similar competitors for me are sauced pasta bar ( http://www.saucedpastabar.com ) and etto ( http://www.etto.com.au ). Here is a design solution from etto. http://www.trulydeeply.com.au/proje…sta-brand/
With them and sauced being similar entrants in the marketplace the design has to be different from them. I don’t want to be seen as stepping on anyone’s toes. I know there is probably not much you could do with a pasta idea to make it markedly different from others but I definitely need my own identity in the traditional but modern take. Etto for me is a bit too busy with their designs.
Focusing on office workers, I want people to remember pasta, hand made, freshness and passion when looking at my brand. I want people to see that pasta can be eaten as a health food and not the big bowled, cheap pizza shop style pastas of old. I am aiming for value in my food (~$15 for a plate of pasta) so turnover via brand recognition is of utmost importance.
Also, I have created a pinterest board with designs that appeal to me and a vibe that I’d like the shop to have. Yes, there are a few pics with pasta on a fork but it does not need to be like that, but it’s definitely an option.
I’m looking very forward to seeing what you come up with!