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Thermal Palms is a massage tool. It's essentially a heating pack that is used to do massage with, so the therapist holds them in their hands and runs these tools over the client's body, similar to hot stone massage.
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The tag line is: The soft alternative to hot stone massage
The tagline does not necessarily have to be incorporated in the logo, but you should keep in mind that the logo will likely accompany that phrase in printed materials.
The product is essentially oatmeal that is wrapped in a special fabric and is then heated in a microwave. So they are hot and soothing. The pouch has a stem so that it is easy for the therapist to hold when they do massage.
I'd like to communicate that this is a natural product, so I thought an oatmeal color or green would work to communicate that, although I'm open to anything. They are hot. And they provide and extremely relaxing experience.
Current website is http://www.thermalpalms.com and there are videos on the site to illustrate how they are used as well as some pictures.
Demographics: Mostly female massage therapists about 30 to 40 years in age.