5-W Report - People, Places & Things for Prominent Men In Southern California
The 5 – W report is essentially a who, what, where, when and why of upcoming events, restaurants, stores, products, venues, books, etc targeted specifically for prominent men in Southern California. In the beginning it will exist solely in the form of one email that goes out to a distribution list at the rate of once a week. Think Daily Candy(www.dailycandy.com), only for men – prominent, men of stature and influence in Southern California. Each week a specific product, place, venue etc will be featured in a simple who, what, where, when format. Here’s a rough idea/outline:
5 W REPORT
Intelligent Information for the Sophisticated Men of Southern California ( Logo)
The Ultimate weekly filter for People, Places & Things.
Tell us a bit about who you are and the people you reach
prominent men in Southern California (Mid to late 20’s and up). These men are established, well connected, prominent, professionals, thought leaders, and influencers in Southern California.
Visually the design should be very elegant but also bold. More masculine colors are preferable (i.e. black, red, while, dark blues grey, dark grey etc.) – but we’re completely open to your ideas. Again, design should be visually striking/arresting but also clean and not cluttered at the same time. Fonts should also be on the more “masculine” side. Examples you might draw upon would be GQ, Esquire, etc.
Use this image example from client for some inspiration. Please also try and some options the encapsulate this as closely as possible.