I lean toward the aesthetic of 1920s/1930s travel posters. I love the colors and the sense of romance and adventure. I'd like to see a literal interpretation of an airplane (preferably a biplane) that evokes the individualistic spirit and embrace of new technology that aviation pioneers like Lindbergh and Earhart were famous for. Needless to say, the font should match the overall style; no anachronisms, please.
The logo itself shouldn't be overly complicated or fussy. It should work well either with or without the slogan "Making Good Stories Better." It will be used on my website and may also be used in the future on book covers.