Helio5 is a new company that will provide customer data management solutions for web marketing campaigns. We will be working with large corporate clients so our brand needs to fit with that environment. We have the challenge of selling our brand to marketing professionals in agencies and large clients who do this stuff for a living. We’d like them to think that we are interesting and cool but professional and dependable.
We have two audiences:
The first audience is creative marketing agencies who we partner with to develop digital marketing solutions for client companies.
Our second audience is the client companies themselves. This audience is the marketing departments of large multi-national businesses.
Both of these audiences consist of professional marketing people who create brands for a living. We have the challenge of creating a brand that will impress these marketing professionals.
The logo will be used on our website, in Powerpoint templates and business stationary.
We would like to have the logo supplied as an un-flattened source file, e.g. Illustrator .ai file.
The logo must include the brand name Helio5 with no spaces in the name.
The logo should include a symbol. We would like something can ties in with the idea of the sun as in the brand name.
The logo should convey a professional image but should be contemporary rather than conservative.
We would like a logo that works well on a white background.
We would like a simple but distinctive font that is not one of the standards like Times New Roman or Helvetica.