Just The Drop
Just The Drop, a Direct Digital Marketing and eCommerce company specialising in the wine industry.
Just the Drop is a wine customer engagement agency and is able to deliver unique customer focused marketing programs and individualised campaigns via email and the web.
Our ground-breaking approach takes creative targeting to the next level. By interrogating data to its most granular level, and then using it to drive dynamic creative content, we are able to generate truly personalised communications.
Our whole ethos is about making choices in wine individual and unique to each custumer.
• Experts in their field
• Individual in their product offerings and ways of thought
• In Partnership with our clients
• Understanding of the client’s needs
Brand perception online
• A new generation of thinking for the wine industry, so fun, honest, down to earth.
• Colourful and contemporary
• Simple transparent business message – Our modular offerings
• Active within the industry
• Disseminate news from numerous industry sources
Prospective clients will be wineries, producers, distributers and on premises retailers such as bars, clubs, and restaurants.
The clients are less formal than corporate organisations, particularly in the wine industry. Our company will offer services that many clients will not have used before, therefore the logo must represent innovation.
The branding and logo is to be used across the web, traditional print mediums such as business cards, and brochures, stationary and other digital formats such as invoicing, email signatures etc.
Logo ready artwork in digital formats provided for the final design vector format high res, low res, ai, psd, pdf, gif, jpg, pct, eps, png, files need to be provided in cmyk and rgb colour modes and web files prepared in transparent backgrounds
Print ready and web ready files need to be provided.
The logo will also need to be reversible if using block colour.
We’d like to incorporate an image or graphic into the logo. Some possible thoughts are of a drop forming on the bottom of a letter (the ‘p’ in drop?), or potentially forming the ‘d’ in drop to form a drop of liquid. Again we’re open ideas.
We do want the logo to be fresh and contemporary and not like every other ‘traditional’ wine company. Our whole ethos is about making choices in wine individual and unique to each custumer.