In the competitive world of online retail, branding is key. We need a logo that conveys confidence, competence and trust. Coming up with something that is readable, memorable, clever and speaks to our target audience of outdoor sports gear freaks will make you the winner of this contest.
Along with the logo, a supporting color palette for the brand is also needed. Something like 2-3 primary colors and 2-3 secondary colors.
We will be selling rock climbing, mountaineering, skiing, hiking, camping, etc gear. (If you view our currently accessible website, you will not yet find these products, we're building inventory right now and hope to have a full launch in May! That's why we need a logo!)
A design that specifically speaks to Switzerland will have an edge. As an example, but certainly not a requirement (be creative!), some of the shapes of the Matterhorn mountain, or the Eiger, Jungfrau, Monch mountains here are instantly recognizable to Swiss people. Also, I'd like to emphasize that if you go this direction, it should be subtle.
Here are some examples of well known logos that I like:
Here are some that I think are not so good:
Texas Instruments : not at all subtle
AOL - America Online : just horrible. (I'm referring to their old logo, just noticed that they must have re-branded within the last few years)
The winner will be required to deliver high-res PhotoShop or AI files.