It's simple: We want to build a great online community for sharing, evaluating, and finding great coffees, coffee equipment, and the like. Our overall goal is to provide clear, concise knowledge to people new to coffee drinks as well as a place for aficionados to share information and participate (if desired) in online activities / contests.
Tell us a bit about who you are and the people you reach
Anyone that loves coffee, espresso, etc. and wants to learn more or contribute to a community. Let's call them: young-ish, hip, and caffeinated. Regarding the beans: Think small, independent, organic, local, fresh... not Dunkin Donuts.
The name/domain is espresso.cm so that should be used in the logo. If you don't want to put the domain (really it's .cm, not .com), then feel free to try a small tag line like "a community" or just "community". Otherwise, we're going for minimal, colorful but not loud (if possible in your style/concept) and hopefully related to coffee in some way.