How The Runthrough started their logo design journey
Hi there! My name is Mandy and I just received my MBA from Columbia Business School in NYC. I worked for 4 years beforehand in advertising and in fashion (W Magazine). My business partner is a top editor at one of the most popular fashion magazines in the US, and we're launching a website called TheRunthrough.com.
TheRunthrough.com is an online portal to connect editors, stylists, and bloggers with the fashion products made by designers. It will simplify the request process of borrowing samples for photo shoots and for downloading hi-resolution images for online and print stories. The site serves as a visual portfolio and catalogue for designers, like a visual LinkedIn calling card. The site already has commitment from several top designers to launch with us, and we will launch during next winter's Fashion Week.
Great opportunity to get networked into the fashion industry, and potential to be hired as our full-time designer. Work with two open-minded, fun, fashion-focused entrepreneurs.
Tell us a bit about who you are and the people you reach
High-fashion industry individuals, typically based in NYC, Paris, London, or Milan - ages 25-45, skewed female. Internet savvy, multi-taskers, constantly on their iPhone or Blackberry.
We are looking for a LOGO with the words "The Runthrough" (not The Runthrough.com please) to be used on:
1. The website
2. Marketing/promotional materials
3. Business cards
Please note that website background will be white -- so we prefer a logo with a white background.
The final version should be:
2. Usable for web and print (vector and layered .psd)
We're looking for a logo that is chic, uncluttered, sophisticated, and feels luxurious and upscale. Most of all, we want it to feel professional. We are inspired by the look/feel of the site http://www.net-a-porter.com. We'd like to avoid anything with cheesy clipart (i.e. no high heels or hand bags in the logo, please) or hyper rainbow colors.
We're very open to your ideas! If we really like a specific design, we may invite you to do more work for us on the website.