Completed contest

Major New Social Movement Needs Powerful Identity

Jim Hartley needed a new logo design and created a contest on 99designs.

A winner was selected from 25 designs submitted by 11 freelance designers.

25
entries
11
designers
1
winner
Runner-up design by QVT
Runner-up design by astrO bOie
Runner-up design by LMurray
Runner-up design by faustine fath
Runner-up design by faustine fath
Runner-up design by kelly ralf
Runner-up design by kelly ralf

How Jim Hartley started their logo design journey

Company name

The Excellence Effect

Overview

The Excellence Effect is a new movement launching in October 2010. Our goal is to positively impact 50 million families by 2015 by showing them how they can lead lives of excellence and good character by following the 8 Keys of Excellence.

The 8 Keys of Excellence are character traits "principles to live by" developed by Bobbi DePorter 25 years ago. The 8 Keys are Integrity, Failure Leads to Success, Speak with Good Purpose, This is it (make the most of every moment), Commitment, Ownership, Flexibility and Balance.

The 8 Keys of Excellence have been used by thousands of teachers and have helped hundreds of thousands of school students over the years. Now, Learning Forum International, a non-profit organization, wants to show families how they can benefit from the 8 Keys.

Tell us a bit about who you are and the people you reach

Primary target is parents of kids 5-18 years old in the U.S. and abroad; all socio-economic backgrounds. We also want to appeal to key influencers: politicians, media, and education, corporate, social-change and thought leaders.

Requirements

We want a logo and wordmark that can work together and stand on their own. The wordmark will contain all three words: The Excellence Effect.

Primary colors are navy blue and metallic gold. The final product can be in just these two colors. At the very least, they should be the dominant colors with possibly another color as an accent.

The design of the logo and wordmark must convey "excellence." They should have an elegant, clean and sophisticated look.

The logo and wordmark will be featured at The Excellence Effect's website and in print, promotional and publicity material.

Custom package

US$269

Free features

  • Blind contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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