The designed symbol/logo MUST:
* Be Vector / 2-D Style / Flat / Solid symbol.
* Minimalist design
* Work as a single colour + Monochrome (Black or White)
* Have a symbol and text that can used individually
* Allows for the symbol to be either at the left or top of the text
* Symbolises a feature/ quality / benefit / aspect of our product & brand
The designed symbol/logo MUST NOT:
* have heavy usage of effects like box-shadows, gradients etc.
* Be cliche, or tacky (eg. cheesy cloud, poor usage of G/ P letters or 3-d)
* Contain elements that look poor/ degrade when scaled down
Some Concepts / Ideas worth exploring (suggestions only, please use your judgement & imagination)
* Measuring, Measuring Tape, Rulers, Set-Square, Laser Measuring Tape, other measuring tools
* Drawing, or marking tools (pens, pencils, highlighter etc)
* Plans / Drawings / Blueprints
* Any other concepts or ideas that you have....