B-Side was very responsive and a pleasure to work with.
How ProjectGold started their logo design journey
We are an innovative, fast-growing dietary supplements company and we are poised to make a splash in the nutrition industry. Our goal is to bring top-of-the-line herbal and dietary supplements with patented ingredients to consumers at an affordable price - in other words, we don't want consumers to sacrifice quality for value or vice versa. We want our products to communicate our vision of creating a world in balance - optimal health at an optimum price.
Tell us a bit about who you are and the people you reach
Our goal is to make and market products that are effective and affordable. As such, we will be targeting existing consumers of herbal/dietary supplements as well as those who are turning to alternative wellness in the wake of growing concerns about economic woes, high unemployment rates, the prospect of losing health insurance coverage, and rising cost of healthcare.
We want a logo that is illustrative, aesthetically pleasing (use of "happy" colors), and creates a memorable identity for our brand. Please know that we are interested in creating an unified message to communicate our brand so the illustration(s), fonts style, and colors used in the logo design will be the basis for our stationery and product label designs going forward (we will be posting those contests once the logo contest is done).
FYI: One possible interpretation of our brand name (NutriZen or NutriZEN or nutriZEN) is perfectly "balanced nutrition" - but we are open to alternate meanings/intepretations
NOTE: Even though the brand name has the word "zen," we DO NOT WANT any designs that have Chinese medicine connotations because we have nothing to do with Chinese medicine in any way.