Completed contest

Make the "P" Look cool 4 Health Supplement Company

PonderaLiving needed a new logo design and created a contest on 99designs.

A winner was selected from 147 designs submitted by 38 freelance designers.

147
entries
38
designers
1
winner

One of the designers who made it happen

Winner - karik
He gave his designs at the last moment. I chose him for the second round because something about his design spoke to me. Out of 150+ designs for my contest, his was really the best. I am really excited to have this logo.
- DrGalpern

How PonderaLiving started their logo design journey

Company name

Pondera (or) Pondera Living

Overview

We are passionate about health and believe that there are good health supplements that come from both science / technology and from nature. We are launching a different type of natural health supplement company. We balance both Science and Nature.

Pondera comes from the latin word meaning "Balance" So we balance natural health supplements and scientific health supplements. The reason we are different is because some people who believe in natural health would not touch a scientific health supplements. And the same is true from people who believe in science or medical would not believe natural supplements and would discount them as fake or not as good. Our company "PONDERA" strives to provide the BALANCE between both philosophies.

Pondera
"Balanced Living Through Science & Nature"

Tell us a bit about who you are and the people you reach

Anyone looking for more energy and a more vital life through better health and taking health supplements. (Vitamins, natural remedies, herbs, health drinks, etc.)

Whole family nutrition. Target audience is probably middle age and older.

We want to appeal to both men and women looking to create a more balanced life through selling and using our products.

Requirements

NEW UPDATE: 11-20-2010: I am posting this new after getting feedback but I have left the original requirements below for your refference:

I have been getting a ton of feedback on this logo. You have done an AMAZING job with my initial design brief. In fact, you came close to hitting the nail right on the head but based on feedback I have been receiving, we need to change things a bit.

People don’t like the tagline and I get comments that we are trying to cram too much into the logo and tagline. I also have spoken with my printer / product manufacturing and they tell me the logo MUST be able to be embroidered, embossed, engraved and easily screen printed to use on all of our products.

This leaves out gradients or 3D style logos UNLESS… We have a gradient version, a black & white version and a solid color version.

OK. Here is the revision that makes this more simple but will require some thinking on your part. I want you to just think “BALANCE” instead of balancing science and nature. PONDERA means BA:ANCE. That is really what this company is about. Helping people balance everything in their life beginning with their health, then on to their wealth & finances, then onto their happiness (Mind, body spirit… But we don’t want to appear that cosmic if you know what I mean.)

So please just think BALANCE as you relook at your revision. I want to try this with no tagline. I still want the “P” to be important but I want the logo to convey balance in all areas of their life rather than balance of science and nature.

I don’t want to use the Yin/Yang symbol but I would love to re-invent it somehow with “Pondera”. Because that is kind of what we are after. A logo that embodies the idea of “Balance” in all things.

(Original Requirements)We would love an ICON that could be recognized with or without the entire company name next to it.

It must convey the message of Balancing Science and Nature. A "Balance" between Science and nature that results in more vitality or healthier living.

We don't want it cartoon like. We are looking for something contemporary that we can use everywhere in our company. We do not have a color pallet yet so you can be creative.

It seems like the easy way out is a leaf or plant coming out of a test tube or something like that. We would like to see something a little more outside of the obvious. I think you can get really creative with this one.

Some things I like but do not convey our message:

http://www.naturalandorganic.co.za/…meLogo.jpg

https://www.amcompost.com/media/cat…Logo-1.jpg

http://www.healthylivingexpos.com/i…b_logo.jpg

http://www.greaterlouisville.com/ac…go_348.jpg

The problem with all of the above examples is that the lean totally towards nature and not more life and vitality through the balance of science and nature. I am excited to see your take on it and see what you come up with. The winner will have opportunities to work on additional graphics for the company.

Custom package

US$295

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
US$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design by Shantall Rueda design by Dasha M. design by Dasha M.
49
entries
18
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design by hassashin design by Adam07 design by hassashin
246
entries
54
designers
US$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers

We saved a spot for your logo design contest.

Get started now
US$499
Not Trump supporters...
design by aeperi design by aeperi design by elis nawati
16
entries
5
designers
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design by Media.Avishek design by IvArt
186
entries
45
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers