Our brand name: 1.Frekantable is a play on words in French, the real word is spell infréquentable which means riff-raff. Putting the number 1 at the beginning of the word is to give the idea that a person can have been a riff raff in the past and become number one,successful like a lot of self made men, entrepreneurs ex: Jay Z who was a drug dealer and become CEO, ... so the person become "fréquentable" in French which means respectable
Our brand symbol is a beetle the scarab we want it to be as well design as the Ferrari's horse, the Lamborghini's bull.
We want it to appear on our clothes like the Polo Ralph Lauren horse, the Lacoste crocodile, the bee for Dior men line,
We want the brand name font to be elegant as Emporio Armani,Polo Ralph Lauren,Dior, Gucci, Prada ( men's lines).
Our DNA: determined, never complain always looking for the best, hard worker, elegant, gentleman, stylish, a little bit mysterious
Our values: High quality, respect of environment, multicultural, passionate,
Our project: To dress a new generation of men, who are businessmen, executives, entrepreneurs, self made men, have multicultural roots, different social backgrounds...