The logo should:
· Be simple, clean modern and bright, the current one is orange and yellow with an abstract flower, it is attached. Try to avoid the blue and orange color combination as many of our competitors are using this.
· Represent the firm’s mission of providing meaningful insights and strategic guidance to brands; you can focus on the words: insight, excellence, guidance, evolution, partnership and life cycle. Possible ideas include: flower, road, journey – as these things grow and evolve with the right care, map, and input. Idea of uncovering key insights and using them to evolve.
· Include the name of the firm, EC Insights, Inc,
· Be professional style
· The logo will also be the basis for our website so it should be able to be used in different ways
· Easily used on stationary and media kits
· We are open to having the current flower in the logo and would like to see some examples of this