How Jeremy Wright started their logo design journey
We need a logo for a new website, EveryJoe.com. The focus is on topics related to male interests, the design should be fun and laid back (though clean and easy to scale down to less than 100px wide), and overall it should fit within the family of websites b5media has already established (Starked.com, Splendicity.com, Bizzia.com, Blisstree.com).
What inspires you and how do you envision the design for your business?
b5media currently owns and operates over 300 blogs and four portal websites.
EveryJoe.com will be the fifth website – and the first of the websites to be geared predominantly toward a male audience. The topics covered on EveryJoe.com include gaming, tech/gadgets, entertainment (television, movies, music), sports, and a variety of life & style topics.
The logo should be clean, clearly fit within the family of brands identified above, include “.com”, and have some sort of iconographic elements that could be used as a jumping off point for website design itself.
- A young, fresh, ‘laid back’ look that is aimed primarily at a male audience
- Should be fun/playful
- Easily recognizable
- Print friendly
- Iconographic elements
- 2-3 colors
- Name should read – EveryJoe.com
- Overly complicated ‘over the top’ designs
- Too many bright colors
- A design that’s aggressively male oriented – to the point where it might alienate or annoy female visitors.
- Too many gradients