Global mobile phone users who download millions of mobile apps everyday. Think Apple iTunes, OVI, GetJar.com, Android App Marketplace, BlackBerry Apps, etc.
Our website will serve the global marketplace for mobile apps and will showcase every imaginable apps from different platforms, operating systems, devices and mobile operators. Think: iPad, iPhone, Blackberry, Nokia, AT&T, Vodaphone, Android, NTT Docomo, O2, iTunes... etc
Target audience: End-users who download apps from our app store AND app developers who will use our ecosystem to sell their apps to the end-users.