BioZone (BZ) is a respected formulator & manufacturer of high quality products in a wide variety of categories, including pharmaceutical, skincare, medical preparations, nutraceuticals, & vaping. Their offering includes semi-solids (creams, lotions, gels, oils), as well as liquids (sprays, drops, etc.) They are especially known for their cutting-edge technology & commitment to scientific research in developing products. However, their current visual presentation as a company does not reflect that excitement & leadership. (See attached logo below)
BioZone strives to differentiate itself through 1) Breadth of business arenas in which it operates; 2) Product innovation; 3) Full spectrum of capabilities – formulation, ingredient sourcing, QC, manufacturing, etc.; and 4) Exemplary customer service
Target audience is Multipronged, including:
1) Logo must appeal to Personal Care companies (such as cosmetic & spa companies, mass merchandisers, etc.) for use in creams, cosmetics, hair products, etc.
2) Logo must possess sufficient gravitas/professionalism for the Pharma & Scientific community for use in medical preparations (without being sterile or dated)
3) Logo should be Consumer/End-User friendly