Inspired by the American heritage look of the early-twentieth century and our Asian heritage (particularly Genghis Khan and the arrow design of that period), we want our logo and master icon/image to be timeless. We appreciate clean, simple and sophisticated design that our employees and customers would be proud to sport, if given a promotional item/apparel. We want to stand apart from other obvious and popular design elements that Foodservice businesses and our competitors use. We do not want to skew overly Asian.
Our brand personality is attentive, personable/approachable, knowledgeable, food-loving and stylish. Leadership are the younger, first generation immigrants who are looking to create their own mark in this industry.
Please avoid. We do NOT want our brand elements to be associated with war, killing or hunting. Our vision is to link the logo to forward thinking, archery, progress, precision and skill. Therefore driving our tagline "On point".
Our staff is comprised of talented people of varying generations, backgrounds and ethnicities. This logo will appear on letterhead, trucks, signage, uniforms, hats, promo/giveaways etc. This logo should be easily transferable to varying materials and sizes. Ideally this logo will be used indefinitely.