I have a promotional marketing company and am setting up an on-line retail store to appeal to all the pet mad people out there - designing and selling personalised pet food spoons.
This is a fun, pet focussed product for the pet mad consumer who has everything! They fill out their details on the website with the desired name for their pet and we engrave it on the handle of the spoon that they use to get the pet food out of the can.
Tell us a bit about who you are and the people you reach
We are talking to everyone that has a cat or dog and doesn't want to use general kitchen cutlery to scoop out the pet food from the can.
We are also talking to people that don't have pets who can buy this item for the pet crazies for Xmas and birthdays etc - what do you buy the person that has everything? Something for their pets!
We will be promoting on the website (hoping for some animated cat and dogs running across the screen etc), in pet magazines distributed via pet shops & also at pet trade fairs.
I will need a logo for the company name: "Moggies & Mutts Personalised Pet Food Spoons" which will be used on the following:
- business cards
- letter head and company stationery
- website/email footers
- branding on the product packaging
- product leaflets & flyers
Website address is moggies&mutts.com & moggies&mutts.com.au
Communication & sales will be predominantly via the website and email but there will be direct sales through pet stores & pet expos etc as a promotional item and consumer prize/reward/corporate gift.
Don't want anything too serious and corporate, animals are things we can all have fun with.
No specific colours in mind, happy with cartoon/stylised images of animals.
Main name is: 'Moggies & Mutts', secondary call to action is: 'Personalised Pet Food Spoons'