We’re looking to upgrade our current logo. What we have is OK, but not ideal for print (clothing, promotional etc) because of the width and too much of the logo being taken up by the barbells on either side. This does not emphasize the name as much as we’d like. We see this as a major problem going forward.
What we want is something bold, simple and recognizable. Something we can print on clothing and t-shirts that people that are into weight training, fitness & bodybuilding would want to wear. We need it kept simple. We’d like to see what designers can come up with using the text only, or within the text. Simple and effective, that’s what we’re after.
The logo needs to fit the website, obviously. But we’ll also be using it for invoices, business cards, clothing, promotional items, large banners (for contest sponsorship), and anything else we’ll be doing in future.
We’d like to stick to the same or similar colors, blue and gray. These colors tend to work well on a black or white background.
Note: The muscle & Fitness logo (http://www.muscleandfitness.com/) we think is a good example of a strong bold and brandable logo, using the name only (no pictures)