Completed contest

Muscle & Strength: Simple, Strong & Brandable Logo Needed

MandS needed a new logo design and created a contest on 99designs.

A winner was selected from 420 designs submitted by 83 freelance designers.

420
entries
83
designers
1
winner

One of the designers who made it happen

Winner - orangejuice
Oranejuice did a great job and was very helpful to complete the design to my demands. Recommended!
- Info55386

How MandS started their logo design journey

Company name

Muscle & Strength

Overview

Muscle & Strength is the biggest natural bodybuilding, fitness, muscle building and physique site on the web. We provide information, tools, motivation and products to people looking to improve their physique. The site boasts hundreds of exercise videos, one of the fastest growing communities, huge workout routines database, photo galleries, hundreds of articles and more. What started as an informational articles site is growing into an international brand and one of the leading suppliers of nutritional supplements online.

Tell us a bit about who you are and the people you reach

Target audience is anyone looking to improve their physique, whether it is to build muscle, get ripped, lose weight, or compete in natural bodybuilding competitions. The site currently has members and visitors ranging from teens looking to bulk up, to professional natural bodybuilders, women looking to lose weight, fitness models, coaches and more. Age range is 15 to 50. The site appeals to both men and women.

Requirements

We’re looking to upgrade our current logo. What we have is OK, but not ideal for print (clothing, promotional etc) because of the width and too much of the logo being taken up by the barbells on either side. This does not emphasize the name as much as we’d like. We see this as a major problem going forward.

What we want is something bold, simple and recognizable. Something we can print on clothing and t-shirts that people that are into weight training, fitness & bodybuilding would want to wear. We need it kept simple. We’d like to see what designers can come up with using the text only, or within the text. Simple and effective, that’s what we’re after.

The logo needs to fit the website, obviously. But we’ll also be using it for invoices, business cards, clothing, promotional items, large banners (for contest sponsorship), and anything else we’ll be doing in future.
We’d like to stick to the same or similar colors, blue and gray. These colors tend to work well on a black or white background.

Note: The muscle & Fitness logo (http://www.muscleandfitness.com/) we think is a good example of a strong bold and brandable logo, using the name only (no pictures)

Custom package

US$611

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a small church seeking to have a large impact in our community....
design by HemmepowerDesign design by JokerinthePack design by senfrie
36
entries
16
designers
US$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
US$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design by suketi art.. design by heaven.wr design by gopal lv
154
entries
43
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers

We saved a spot for your logo design contest.

Get started now
US$299
design by g roland design by g roland design by betiobca
179
entries
41
designers
CA$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers
CA$399
Films and Documentaries about Endurance Sports / athletes....
design by Tisha art design by smARTbrain™ design by double hand
105
entries
25
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers
US$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers
US$499
We are a virtual reality gaming studio....
design by Sam Ruijter design by Anut Bigger design by Sam Ruijter
69
entries
23
designers