I am a marketing consultant. I launched my practice after 20+ years as a marketing executive. I work with marketing executives at major companies to field highly custom consumer research studies. These studies are unique in that my firm is able to generate actionable insights that these companies were not able to unearth through traditional research "vendors."
My firm is seen as extremely competent and, unlike traditional research vendors, we are seen as uniquely imaginative, independent thinking and youthful/spirited. We are the only research vendor that is regularly described as "exciting."
We want the logo to help support that image.
Brand DNA is our first (non-custom) "product" and is a creative application of behavioral science on a brand/product and its consumer. Think of it sort of like Myers-Briggs, but on brands and customers. We do not believe there is any other research application like ours. Our clients hire us to conduct this study because it gives them, for probably the first time, a crystal-clear window into the personality of their brand and their customer, and insights into why the brand is not connecting with other non-customers.
Behind the scenes, there's a ton of science, however to our clients, Brand DNA is a simple, clear answer to a very important topic.