How Will Edwards started their logo design journey
This restaurant is halfway between a family restaurant (TGI Fridays, Cheesecake factory), and a fast foot shop (Mc Donalds, Taco Bell).
The food is always served in plain brown bags, always togo but we have a dining room where people can eat. The whole idea is very tongue in cheek with Napoleon being short. We dont take ourselves very seriously.
The interior of the restaurants are all wood and dark browns, all with a light French architecture. Nothing to serious.
Our Tag line is "We're more than just a complex"
What inspires you and how do you envision the design for your business?
We are looking for something with a classy flavor yet strong enough to hold a franchise. Memorable, clean, elegant and simple. Easily reproducible with one color as well as full color.
- Item 1...The only requirement it must have the tag line "We're more than just a complex"
- Item 1... Nothing to complicated or messy. Nothing that can't be read instantly from up close or from far. No excess graphics or design elements. Nothing to silly either. No cartoons or anything trying to be funny.