Dear Friends, I hope this message finds you well,
This project that I will try to describe to you is a Little bit complex, in this way, I will try to give you more details as I can.
I am from Brazil and I have been developing a project a little bit uncommon for here. First of all, as we are a “new country”, we didn’t live in a medieval time, but this is a theme that I think everybody love, or at least most part of people. I am a totally passionate by Medieval Fantasy since I was very young. This kind of dignity, honor and other points that we could see on this tales infected me.
Ok, from now, you understand a little bit better about me. Let’s go to what I want to do.
My parents house is a little bit big to Brazilian standard. This is because when they bought, it was a house that some children gained by inheritance, and they don’t care about it. The house was destroyed, so my parents saw the opportunity there and decided to buy very cheap. They decided to spend time fixing and make there a home to me and my sister. But know that my sister and I, grew up, my parents are trying to maintain the house and made there a bed and breakfast.
My parents are 66 and 61 years old and don’t have employers, because they are expensive. Thinking on that, taking the opportunity that I work in marketing businesses, I decided to help than and try to construct my dream.
The house has 4.000 m² of land and 5 rooms (pictures attached). In this way, me, my girl and more 3 friends, decided to make there a Medieval Tavern and Inn, where people working will be dressed with costumes, we will have musicians playing medieval songs, we will offer only craft beer, fruity wines, mead, all the food will be characterized, etc... Many things motivated us to do this. The first point was help my parents to have a little bit of rest to then stop to work, second my passion about the topic, after, we have the architecture and the location of the house (there is a lake in front of, and it is with a lot of trees around it).
We are a group with very diversified specific knowledge. My girl is architect, I am the MKT guy, we have one administrative, one engineer but he is also a brew master and the last one is agronomist engineer, all with degree. This is our strong point, because we don’t have too much money to invest on the beginning, but our knowledge will give us chance to adapt the things.
But this is not our entire project! Starting to do the business plan, we discovery our potential with our strengths. We thought: “We have land, ideas and skills”. In this case, our first step will have a vegetable garden (made by our agronomist engineer, he has master in irrigation and will develop our system). This will supply our Tavern also we are planning to develop social projects to teach kids how to plant in poor community in our town (Petrópolis – 60 km from Rio de Janeiro – 330.000 population).
But wait, we have our Brew master, why not bring his “factory” to the land after? So, people can visit, and we can teach people how to make their craft beers! Perfect, one more activity to our “land”.
And for now, another Idea that we had was, why not bring to there, crafts, woodwork and smithy workshops also classes of medieval martial arts?
When we saw that all the activities there could live alone but they also complete each other, we understood that we doing not just a Tavern & Inn but a small medieval city or, our “Shire”.
To promote our business, we are planning a medieval Market before the launch of the Tavern & Inn.
Of course we will construct everything step by step, but this is our idea, and inside each item we will have a lot of communication works to do, as logos, designs, logo manuals, products, beer labels, etc..
In this way we are searching someone that could be a partner of us and can make special prices, because we will have too much works to do, and the most important thing, someone believe in our potential, as a business.
Our name will be “Torre Média” what means Midle Tower. This is because of the tower that the house has also because in Portuguese, Midle Earth (continent of The Lord of the Rings) means “Terra Média” something very close to “Torre Média”, our name.
We are searching for a logo that could represent something between the medieval family crests, with a lot of info, like (the prancing pony and the green dragon tavern (put on google)) but in the same time, we want something that could be easy to aply in other surfaces, as t-shirts, cans, etc. The house has as the mainly element the tower, also the name Torre Média, that means Midle Tower doing a joke with "Middle Earth (LOTR Continent) that means in portuguese Terra Média. So Torre to Terra is very similar, in this way it is not necessary but you can explore the Tolkien universe also with the tower. You are really free to use your imagination, because that is our slogan there. That we create a world and everything inside is true, you just need to believe!. Other important point is that “Torre Média” is our business (and logo) but we would like that this logos could fit in some variations as “Condado Torre Média” (Shire), “Torre Média – Taverna e Estalagem” (Tavern & Inn), “Cervejaria Torre Média”(Brewer), “Torre Média – Horta” (Vegetable Garden), etc..
But From know, we are looking for our mainly logo, this last point is just to let you know that you will have to communicate this logo, with other points.
In this case, if you are interested to be a part of the team let me know what you can do for us.