How Mike Willingham started their logo design journey
The Diamond Coach
My name is Mike Willingham and I have created a company to put my 20 years of experience in the jewelry industry to use - helping people (guys in particular) sort through the clutter of buying a diamond and/or jewelry. I don't sell anything. The Diamond Coach is more about educating people, so when someone is selling them, they can make an informed buying decision.
Buying a diamond should be fun! In general, guys are nervous about making that purchase - will it be big enough, am I buying quality...question after question. That's why I'm here
Tell us a bit about who you are and the people you reach
Target: men - 23 and up who are purchasing a diamond engagement ring or men who are purchasing a new diamond to celebrate an anniversary, etc.
Guys don't have a clue when it comes to buying a diamond. Even when they've made their purchase and decided on a diamond, they are still unsure. This is where The Diamond Coach comes in. I help them through the intricacies of that purchase through an ebook, chat sessions, webinars, and phone calls.
be compelling and fun
geared towards men
males are coached through sports at an early age - this is what I do when I talk to guys about diamonds...it's about the how to, what to look for, who to listen to.
Logo should be easy to recognize/read and be able to be used in different situations - web, business cards, stationary, etc.
DON'T feel like you have to use a diamond or diamond ring in the logo.