We need a logo. Ollie8.com will be a relaunch of a site that has been up and running since 1994. With the largest video library in the world about small business, Small Business School, is the made for PBS television series now available in 1-4 minute segments and all searchable by topic, question, industry and geography. Owners who are stuck can learn how other owners solved problems. The new site will add more functionality and needs to be light and airy more in the spirit of other 2.0 sites. More video, more color, more white space and less text.
Please go to the current website, http://SmallBusinessSchool.org for the big back story. However, we want the new look and feel to be fresher.
We want to target the 18-34 year-old male.
Webster's says that an ollie is:
1 : a maneuver in skateboarding in which the skater kicks the tail of the board down while jumping in order to make the board pop into the air 2 : a maneuver in snowboarding in which the rider transfers weight from the front to the back foot to snap the board up off the ground
Ollie 8 means there are at least 8 big pop ups (steps) needed to get to a billion. We will have 8 separate social networks a person can choose to join based upon where they are now in the process of starting and growing a business.
- The number 8 should be a different color.
- Simple to translate onto paper
- Masculine and strong but not dark or mean
- Competitive but think Southern California skateboarding in fresh blue sky, going fast and having fun while working hard to get better. You are working on style, speed, and with elegance. You are working to make the impossible look easy.
No need to include any skateboards or snowboards unless it is very cool and subtle as this is only a metaphor.
No Gothic stuff.
Nothing that has to be big to work. It shouldn't dominate the site to make an impact.