We need a logo for a expedition that is set to be one of the greatest feats of human endurance of the last century. The logo needs to be imaginative and capture the essance of the journey, not necessarily the name.
ONE WORLD powered by us
ONE WORLD powered by us, is an epic 3 year expedition that will see 2 athletes journey from the geographical north pole to the geographical south pole using exclusively human power. They will travel the polar regions by skis pulling behind them large pulks/sleds, they will row the oceans in custom built ocean rowing boats and cycle across land. The logo needs to attract both the corporate market as well as the general public. It needs to be eye catching and explain to the general public what the journey entails, whilst at the same time having a corporate and professional twist that would leave a potential sponsor thinking that the brand 'ONE WORLD powered by us' could directly relate to how they as a company can encompass the world and be part of what powers it. In addition the logo must be simple enough that it would work as an embroidered logo on clothing etc. The 'ONE WORLD' element of the title is the most important and must be included, 'powered by us'' is more of the catch line which could both include and excluded from the same design to suit whether it going to be embroidered or put on brochure etc.
A quick run down of the route is ski from North Pole to Greenland sea (half way between Greenland coast and island of Svalbard) then row down past Iceland, around the tip of Greenland and into Montreal, Canada. Cycle from Montreal down to Panama, row Panama - Ecuador. Cycle to the tip of South America. Row across Southern Ocean to Antarctica then ski to the South Pole.
Supplied as a vector
- Not keen on black, if in need of a dark colour then please use gun metal grey or silver
- No more than 4 colours