WHO WE ARE:
We are WISHCO and we are a start up online store mainly focusing on providing the latest trends in women fashion & apparel.
ADJECTIVES THAT DESCRIBE OUR BRAND:
Simplistic, Minimalistic, Clean, Unique, Modern, Feminine
OUR TARGET AUDIENCE / IDEAL CUSTOMER:
Our products are marketed towards women of all ages with a love for fashion. We want our customers to explore more about themselves and the style they have from within, not being afraid to express who they are.
OUR MAIN COMPETITORS (INDIRECT):
Tiger Mist, Showpo, The Iconic
OUR SPECIFIC DO’S:
• Ideally the logo will be used for a website header. Please include a separate mascot as well.
• Muted/neutral colours. We do love pastels but not something that is over the top. We encourage creativity and the use of your own colour schemes & concepts for WISHCO! :)
• Bold - we want a logo that is able to be seen from a distance & legible.
OUR SPECIFIC DON’TS
• Cursive font/writing
• Overly bright colours