How Massage Coach started their logo design journey
MASSAGE TRAINING PLUS
I would describe myself as an innovator, a dreamer, a motivating and motivated individual, passionate, and extremely focused especially when the desire is clear. I value new experiences and finding ways to make the old routines fresh and new, bringing more life to old and boring procedures.
Tell us a bit about who you are and the people you reach
Massage and holistic practitioners who are focused on treatment-based therapy (in contrast to those who are focused on relaxation and spa-type therapy).
My audience is primarily composed of individuals that are approximately between the ages of 21-55, with an optimistic, “young” and fresh mindset about therapy.
I am looking for a logo that is somewhat serious, but not too formal and stuffy.
CAUTION: Although I wanted a more professional look and feel, these therapist chose this profession because they wanted to move AWAY from the corporate-type mentality.
So the design should be PROFESSIONAL AND EDGY all the same.
Nice clean lines offering the vision of clarity and simplicity, but not fluffy and loose.
They also have a deep desire to be respected in their field, as well as increasing their level of income.
Overall Market Segment
An “empowering” logo. Ideally a Typographic logo with design elements
Colors I think will work:
White, black, and red should be used in any way you wish
See sample logos that appeal to me – BUT please don’t copy these – I’m looking for a unique visual, not to copy something that’s already out there.
We want to avoid these examples:
1. Cartoon-like feel
2. Bright neon-type colors
3. No crazy fonts that is unrecognizable to the quick glance
4. No drop-shadows
5. Please do not use any stock images or clip art in the logo
The Logo must work in the following settings:
Print in Black & white and be legible
Print on various backgrounds
Where will I use the Logo:
WordPress Header Graphic (working with Thesis Theme) – If you can give a sample please;
Keynote & Powerpoint slide presentations (if you can give a sample of the layout please);
Email template (if you can give a sample of the layout please);
Manual & Free Reports (if you can give a sample of the layout please);