TallUnited.com is a website which aggregates products and services for tall people. Clothing search is the primary function of the website. The site is sleek and simple. There is minimal text and the buttons are very web2.0-ish. Links to clothing companies are large and pronounced. Users go to this site to quickly access external apparel websites which offer tall sizes. The site has the feel of a catering site for a group of people who are often neglected by retailers, but "united" are stronger in force... A separate tab of site offers reviews of everyday services which tall people use such as planes, vehicles, amusement parks, etc.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.