We are a small "green" company starting out in the organic skin care business.
Our goal is to provide skin care products that are luxurious, good for the body, and environmentally responsible for the planet (right down to our operating practices).
I started this company because I love lotions, creams, perfumes, fancy soaps and all that fun stuff, and I wasn't finding a product to meet my needs. I also wanted to help educate people on the benefits of switching to organic skin care products, but without preaching or requiring a radical change to someone's routine.
For additional insight into myself or the company you can also read our blog at http://www.graceandpepper.blogspot.com/
Tell us a bit about who you are and the people you reach
Our primary consumers are women between the ages of 25 and 40.
They want a product that is good for them - because of heightened awareness surrounding organic skin care benefits, but they don't want to compromise performance and scent.
Our niche is in between the "hard core organic" culture, and the "luxurious spa" self indulgent culture.
We are looking for a logo to represent our business - Grace & Pepper.
Please have a look at our website - http://www.graceandpepper.com (its under construction).
We would love to have the logo incorporate an Orchid (from our website) but here are a few things to think about:
1. No Cartoons, stock images or clip art
2. Should be elegant without being stuffy or snobby.
3. The typeface should be clear, simple and a bit different. We want something that stands out.
4. Design elements I would like to see are illustrated swirls, or ivy.
5. The logo can be abbreviated to G&P or G+P.
I have examples of what we like, but am not able to upload them into the brief? You are welcome to email me and I will forward them.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)