New overland travel company looking for a distinctive logo

Overlanding West Africa

Exploratory, truck-based overland expeditions to Algeria, Niger, Burkina Faso, Mali, Guinea-Bissau, The Gambia, Senegal, Guinea, Sierra Leone, Cote D’Ivoire, Togo, Benin, Ghana, Nigeria, Cameroon, Gabon, Congo Brazzaville
Join us on our custom built Mercedes expedition truck on an epic journey to really explore West Africa and get to the countries and places that no other overland operators venture to. Instead of just passing through the region as part of a bigger Trans-Africa, or just visiting a few tried and tested countries, we plan to take our time and get well off the beaten track, with an emphasis on the old school days of overlanding: unique and challenging routes, remote and stunning bush camps, shopping in local markets and witnessing a way of life that has changed little for centuries, but one which is changing fast as the region opens up to more investment and tourism.

Check out Overlanding West Africa on Facebook
http://www.facebook.com/pages/Overl…2216190609

See more info on us, our ethos on the attached word document.

See more the history of overlanding at this link http://www.dragoman.com/about-us/our-heritage

Our market is a pretty small niche of adventurous travellers/overlanders ,who have probably already travelled pretty extensively already and want to get to these countries in West Africa that are very difficult to get to/impossible independently. What makes us unique is the fact that no other operator offers the routes we do to visit these challenging but beautiful countries and cultures. The reason being that it is extremely difficult due to lack of infrastructure, unstable governments and security concerns. So the kind of people joining our expeditions will be prepared to take some risks and rough it, the trips will be very challenging but an incredible way to experience a fascinating region of the world. Our target audience is difficult to put in one box, ages range from 18-60+ our groups will be made up of people from all over the world and from wide-ranging backgrounds. The most important things are an open-minded attitude and a desire for real adventure.

The logo needs to be striking but reasonably simple and work with our Dark Blue/Silver truck paint job.

We want some kind of icon/image worked in with the name: Overlanding West Africa. Because it's such a long name we DON'T want it to be linear, it needs to be self-contained and fit into the space at the back of the truck next to the windows (like the Dragoman truck pictured in the uploads).

It will be made into decals/stickers to be mounted on a dark blue background on our truck as well as being used on our website, stationery etc. (see example photos similar trucks and paint scheme the uploads).

Identity Keywords

Travel
Africa (in particular West/central Africa)
Culture/People/Music (NOT animals/safari)
Independent & self-reliant (NOT commercial/corporate)
Rugged
Journey
Grass-Roots Overlanding
Truck based expeditions
Adventure
Ethical/Responsible Travel

The over-arching theme in travelling in this part of Africa is the people and their fascinating diverse cultures. The attached images may provide some inspiration, we feel the image of the African woman is quite iconic and it would be cool to incorporate this into the logo somehow, but we are also completely open to other ideas and suggestions. Be creative!

We don't want to look glossy or corporate. Some examples of logos we like of companies that have similar values to us are attached.